03 / SELECTED WORK • NYKAA

Nykaa

The Nykaa Naturals Sunkissed Glow poster transforms sunscreen from a skincare necessity into a desirable beauty product. Using a warm pink gradient, vibrant product imagery, and conversational callouts, the design highlights key benefits while maintaining an aspirational feel. Strong brand colors and elegant composition reinforce freshness, confidence, and everyday beauty.

Client

NYKAA

Timeline

2026

Role

Creative Direction & Poster Design

Services

Brand IdentityGraphic Design

The Challenge

What we aimed to solve.

Skincare advertising often struggles to make essential sun protection feel emotionally desirable, falling back on clinical layouts that fail to connect with beauty-focused consumers.

The Solution

How we achieved it.

We designed a warm rose-to-blush gradient poster featuring a tiered white podium and orbiting conversational callouts. This composition elevates the product duo like a retail display and neutralizes objections without sounding clinical.

Visual Assets & Deliverables

Outcome & Metrics

Brand DNARose-to-Blush Theme

AspirationalVisual Positioning

Objection FreeConversational Orbit

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